PROJECT
AERO
The client
We designed and built a patented booking platform that is entirely dedicated to providing unsurpassed, personalised service.
Strategy & Insights
The aviation industry focuses mainly on speed and efficiency, which means that passengers are very quickly seen as numbers. The norm can be likened to a never-ending conveyor belt of people with no regard for personal service.
Branding & Identity
Aero proves the opposite can be true and that is why we came up with the tagline ‘Anywhere and at any time. You’re in control’. Aero strives to provide unparalleled experiences. Experiences that perfectly align with passenger needs. Experiences that are more than just ‘from A to B’.
Design language
The design language used within the Aero brand is an extension of the shapes found in the logo. By playing with both sleek and rounded lines, we have created a recognisable style that can be applied to a variety of communication mediums. This is also reflected in the visual pattern that we developed.