PROJECT
MONRO
The client
Unfortunately, the brand never managed to evolve along those lines. That is why we have come together and have reopened the Monro DNA to started building a future-proof brand from there.
Strategy & Insights
We held several collaborative sessions that gave us the opportunity to observe, analyse and draw conclusions. That's because you can only become what you want to be if you know who you are.
Branding & Identity
We then translated our findings into a meaningful brand and came up with the payoff ‘Beyond Boundaries’. That is essentially what typifies Monro. They never shy away from a challenge. The bigger the challenge, the better they get.
Design language
The new colour palette was derived directly from the preliminary strategic process. The overall impression is one that exudes ‘premium’ and ‘boutique’ by embracing a white/black base palette. Yellow is used sparingly with an eye on informality.