PROJECT
BENTO
The client
In our strategy sessions, we uncovered its DNA. And what did we find out? Uniqueness was a top priority. They strived to be anything but ‘the car dealership on the corner’. Exceeding expectations, providing a premium product, always being one step ahead, rebellious, distinctive... just a few of the keywords that emerged from the sessions.
Strategy & Insights
Success begins with ambition. Always striving to push the limits. Everything has to be just right. The right feeling, the right service, the right experience. That requires a team that you can rely on and an offer that is the envy of the industry. At Bento, they don’t aim for just any place on the podium. They always go for first place. Because ‘buying a car’ isn’t something you do on a whim. Whether it concerns reliable technical advice, your annual service or simply delicious Italian coffee: they are at your service. Because good can always get even better.
Branding & Identity
The Bento colour palette has been carefully composed to convey both professionalism and accessibility. The primary colour within the brand was derived from the old British ‘Racing Green’, the international motor racing colour.
Design language
The new Bento logo represents the perfect balance between classic and modern. The word mark features sleek letters, while the ‘&’ logo refers to the handwritten ‘&’ that was common in the past. The overall effect is a logo that is in sync with the brand: classic car brands and luxury rides, delivered by a modern company.